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Marketing Your Home to the Right Buyers

Gone are the days when real estate marketing was limited to a few newspaper ads and a sign on your lawn. At present, access to information is key, and an experienced agent knows how to get the message out. With the advancement of technology, a property’s listing can reach far and wide in no time at all.


Online presence has now become the single most important marketing tool. Every day, people log onto the public MLS site to browse new listings in their favourite neighbourhoods. It’s not just serious house hunters – even casual buyers check in to see if there is anything new. A well-presented listing will grab the attention of potential buyers and motivate them to book a showing to see the home for themselves. An accurate description highlighting the home’s best features is just the beginning. Professional photography is a must. For some houses, a virtual tour is another helpful resource to give purchasers a glance inside and envision the space as if they were already there.


A growing number of people also rely on mobile apps for their real estate information. These days, the public can find out nearly everything they want to know about active listings right at their fingertips. The MLS app in particular, allows users to search using a location map, narrow down their listing price parameters, and select the number of bedrooms and bathrooms in their preferred area.


Marketing strategies differ based on the type of property and the target market. Homes on the high end of the market may take longer to sell because they appeal to a smaller pool of potential buyers. These homes generally require additional exposure to make sure they are positioned where buyers are looking.


Your Realtor’s professional network is another important tool when selling your home. As experienced professionals, we can often align sellers with someone who we already know that has their eye on a particular neighbourhood or development. In spite of all the recent changes, word of mouth still remains to play a key role in real estate marketing.


When it’s time to sell, contact a real estate professional who can position your property where buyers are looking. James Benson and Associates have the knowledge and experience to showcase your home and draw attention to your listing. It’s a great time to sell in the Toronto real estate market, and there are buyers waiting for a great home in your area.


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